Welcome to Cake Business Basics

If you're a lover of cakes, desserts, and making other people happy, then chances are you're here because you want to know more about taking that sweet hobby and making more of it.

For me, cakes became a successful medium to express my creativity, but the business side of it was a different story. I had to learn, make mistakes, and learn again, to take that creative passion and make it also a successful business.

In this 6-week course, you will discover what I learnt, and how the lessons I experienced can help make your journey from hobby to business even easier.

Cake Business Basics is designed for you to learn and be pro-active every step of the way. You'll only get out of it what you're willing to put in, so even if you're not sure, give it a try, and see what sweet magic you can create!

For those that join me for the personal mentoring course, I look forward to working with you even more closely.


Cake Business Basics 6-week course includes:

  • 6 weekly modules with multiple topics
  • Accompanying weekly workbooks to get you pro-active
  • Downloadable resources
  • Daily email tips
  • 1-hour one-on-one mentoring session with Felicity*


What you'll get out of this course:

  • An understanding of the 6 main factors involved in successfully transitioning from hobby to business
  • An insight into the practical functioning of an event-based business
  • Guidance to help you set processes, procedures and goals in place
  • Practical resources to use in your own business

Course Curriculum

  • 1

    Introduction

    • Welcome to Cake Business Basics
  • 2

    Week 1: SETUP

    • Introduction to SETUP

    • SETUP : Understanding Your Audience & Nailing Your Branding

    • SETUP : Setting Business Goals & Transitioning from Hobby to Business

    • SETUP : Legals and Requirements & Setting Up Space

    • SETUP WORKBOOK
  • 3

    Week 2: SYSTEMS

    • Introduction to SYSTEMS

    • SYSTEMS : Managing Your Customers & The Booking System

    • SYSTEMS : Managing Your Time & Managing Your Money

    • SYSTEMS : Managing Emails & Tracking Stock and Supplies

    • SYSTEMS : Working With Staff

    • SYSTEMS WORKBOOK
  • 4

    Week 3: SELLING

    • Introduction to SELLING

    • SELLING : Getting Your Website Right & Getting Your Pricing Right

    • SELLING : Building Your Email List & Understanding Advertising

    • SELLING : Outside Marketplaces & Selling at Expos and Fairs

    • SELLING : Nailing Your Elevator Pitch

    • SELLING WORKBOOK
  • 5

    Week 4: SOCIAL

    • Introduction to SOCIAL

    • SOCIAL : Using Instagram & Using Facebook

    • SOCIAL : Connecting With Your Audience & Be. Consistent.

    • SOCIAL : The Art of Social Marketing & Blogging and Online Presence

    • SOCIAL WORKBOOK
  • 6

    Week 5: STYLING

    • Introduction to STYLING

    • STYLING : Knowing Your Equipment & Understanding Layouts

    • STYLING : Perfecting Your Photography & Tips For Editing

    • STYLING : Defining Your Own Style

    • STYLING WORKBOOK
  • 7

    Week 6: SELF

    • Introduction to SELF

    • SELF : Working Alone & Respecting Your Priorities

    • SELF : Maintaining Health and Wellbeing & Networking

    • SELF : Be. Creative.

    • SELF WORKBOOK
  • 8

    Downloadable Resources

    • SETUP : Resources

    • SYSTEMS : Resources

    • SELLING : Resources

    • SOCIAL : Resources

    • STYLING : Resources

    • SELF : Resources

About the instructor

Felicity Cook

Felicity Cook is the owner and creator of Felicity Cook : Living Creatively (formerly Sugar Bee Cakes). A creative at heart, it was through the medium of cake decorating that she discovered a way to touch people's hearts, and share her passion for creating beauty with the world.Through her business, she has been recognised through awards, media, and across social channels for her precision, dedication, and skill. Now, she works towards giving back, and teaching those who dream of taking their passion to a new level.

What others have been saying about this course:

Kickstart your sweet business today,
and join the Cake Business Basics course!

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  • $349.00

    $349.00Cake Business Basics

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